Brand identity, production design and first base for a sandlot baseball team.

Est.
2019

Role
Branding, Production Design

Credit
Mascot Illustration: Chris Ralston

Brand Identity

I found what would become the Lovejoys back in 2019 through an Instagram post. We started “practicing” once a week in the evenings at the South Austin Rec Center. There was no name, no logo, no uniforms, and no schedule, so the brand grew organically as needs came up. In keeping with the sandlot mentality, the Lovejoys brand is always changing, always growing, and if we’re not having fun, we’re doing it wrong. Here’s how the Lovejoys look at the moment.

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